Oils info

Our Approach to Oils in Grooming

We understand that some pet parents have questions about the use of oils in dog grooming products. That is completely fair. Like many natural ingredients, oils must be used correctly to be safe and effective.

In their pure, undiluted form at 100 percent concentration, certain oils can be harmful to both dogs and humans if applied directly to the skin. That is why we do not recommend applying concentrated oils at home or using them in diffusers or burners around pets.

In professional grooming formulations, however, the concentration makes all the difference.

Our recipes were originally developed in 2015 in collaboration with a veterinarian. Since then, the formulations have remained consistent and unchanged. We have used the same carefully balanced percentages for over a decade without recorded issues related to the oils in our blends.

Across our range, oils are used at a highly diluted level of just 0.5 percent to 1 percent within the total formulation. At this reduced concentration, they are included to support coat freshness and overall skin comfort while remaining gentle and appropriate for regular grooming use.

For dogs with very sensitive skin, we also offer a hypoallergenic shampoo option that contains no oil-based ingredients and no added fragrances.

We are committed to safe formulation, responsible dilution, and long term consistency. If you ever have questions about ingredients, we are always happy to talk them through.