Hi, I’m Fraser and this is Rosie - Norman’s official stunt double. Norman is fully retired now and currently parked under an air conditioner.

Back in 2015, I started a little brand called Bark Butter™ after seeing my best mate struggle with skin irritations, hot spots and sore paws. As a chef for more than twenty years, I’ve always believed that nature holds the key to wellbeing, so I began mixing away in my own kitchen to find a better way.

After a few trials and a lot of testing on Norman, I created a simple blend that changed everything. His skin healed, his paws softened, and I finally had my happy, healthy bulldog back. Soon, friends were asking for the same balm for their dogs and before long, Bark Butter™ was born.

So, why the change to Barkmere?

We’ve been around for over 10 years now, and as our range grew to include shampoos, soaps and grooming gear, we noticed something interesting: many people naturally associated the name "Bark Butter" with just one product, our original repair balm.

We realized it was time to give the business a name that represents everything we offer, not just the balm. That’s where Barkmere™ comes in.

Barkmere™ is now the name of the brand as a whole, representing our entire grooming range. The Bark Butter™ name you know and love isn't going anywhere, it lives on as the name of our hero product, the Bark Butter Balm.

Barkmere™ means pure and simple. It’s our way of celebrating a decade of natural dog care while keeping everything else exactly the same. Same team, same chef-created formulas, same trusted products, just with a fresh look that clears up the confusion and sets us up for the next chapter.

Thank you for supporting an Australian made, family-run business. Norman and I can’t wait for you and your dogs to enjoy what’s next.

Pure. Simple. Dog Grooming.